I thoroughly enjoyed this episode. If only for the dumbfounded look on Ichigo's face. I like how the show is demonstrating how weak he really is compared to the other captains. He could be strong, but he doesn't have the will. I actually want Gin to win. I hated this guy to no end, but now he's probably my favourite character. Well, except for maybe Unohana.
When he basically says to sit down and watch the show, that clinched it. He's the coolest character there.