ther both good in ther own ways --
-bleach cuz it knows how to work its audience like mad.
-naruto cuz some of the characters have some really good personalities, and the ones who aren't that important have pretty ok character.

on the other side of the coin --
-bleach hasn't really gotten too in-depth with its characters (manga and anime). iono, somehow they jus dont grab me :\
-naruto jus drags...