[In case anyone couldn't predict this, there are spoilers here. And if you couldn't predict it, you probably shouldn't be posting on the forums.]

I would say that while conclusive evidence has yet to be presented, this chapter has provided another point for people like me that believe Itachi is not actually evil to harp on. 'Even if it means being hated, that's what being an elder brother is all about.'? Itachi keeps telling Sasuke to hate him with every fiber of his being, in the hopes of driving Sasuke past his own limits, and it looks like that idea was formulating way back then. Some people will find this ambiguous, but to me it says that Itachi loved his brother and was willing to sacrifice any love he could get in return to benefit his brother in the long term, which is quite a high level of brotherly love, although a bit twisted. Then again, they're Shinobi, wishing your loved one to be strong is about the highest wish you can have for them, I suppose. Putting oneself in a position for someone you care about to hate you, knowing that doing so will benefit them the most, is quite a painful thing to do, but it's obvious that at least in the past, Itachi was resigned to that. Perhaps some of the more intelligent people that disagreed with me before will re-consider after this chapter, it seems conclusive to me.