Please tell me I'm not the only one to notice a huge amount of other subs doing Naruto. I remember back when it was simply A/A and Bakasan, but now it seems everyone's doing it.

Shin-otaku, Bakafish, Akusei, and now A-inf and *A?

What gives? Is the series really become so popular that other fansub groups are coming into do them or even making whole new groups in their wake?