Because they are both liars. Satoru were even when he was going through his life the first time through, so his special power alone doesn't matter. He has said he's always acting like somebody else in order to get along with people and not look like a social outcast (when he did stop acting after school as an adult, he became what he really is, a loner). That's why the hockey dude, for example, told him that he hates scumbags like that who underperform basically out of pity (since Satoru thought it would be unfair for a hockey player to lose to some random layman in ice skating).
It doesn't need to be mentioned why Hinazuki is a liar. Of course for her the reason is much bigger, but perhaps that gives her the perspective that stopping lying is a big deal. Not that Satoru still could tell her that he's a time traveller... They might be kids, but Haruhi is the only person who would immediately believe it.