Yeah, this season is pretty much all fluff. Some of that fluff is actually funny though, like Love Lab.

I am actually surprised at all the transforming magical girl shows this season. There are Fate Kaleid, Symphogear 2, Fantasista Doll (sorta), Ribbon chan and Genei wo Kakeru Taiyou.

So far I really like the following shows, some of which were surprisingly good:
Uchouten Kazoku
Kami-sama no Inai Nichiyoubi
Servant X Service
Monogatari S2
Fate/Kaleid (I expected this to be a serious mahou shoujo, but it is more of a parody and comedy)
Love Lab

I am also watching Rozen Maiden and Roukyuubu SS but that is mainly because of loli bias.