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Jap is an English abbreviation of the word "Japanese." Today it is generally regarded as an ethnic slur, although English-speaking countries differ in the degree to which they consider the term offensive. In the United States, Japanese Americans have come to find the term controversial or offensive, even when used as an abbreviation. In the past, Jap was not considered primarily offensive; however, during and after the events of World War II, the term became derogatory.
In Singapore and Hong Kong, the term is used freely as a contraction of the adjective "Japanese" rather than as a derogatory term. The Brazilian equivalent japa is also non-derogatory (although widely considered a slang term) and sometimes used in mass media and by Japanese Brazilian population itself. The Australian news service Asia Pulse also uses the term. In 1970, the Japanese fashion designer Kenzo Takada opened the "Jungle Jap" boutique in Paris.