I'm still not going to install what is essentially a second Steam client, except its shitter.
And the fact that you're forced to install and use it to play the game, even if you buy the game from yer local Gamestop or whatever, is even more annoying. (Maybe this is the case with some "Steamworks" games awswell? not sure, i only buy games digitally these days.)
I am also pretty sure it will eventually get released on Steam anyway tho, they can keep telling people it won't but it probably will, considering like 90% of people either dislike or outright hates Origin.
It's just silly that they do this to try and promote something no-one wanted in the first place, and they will likely lose fucktons of money on this, because while it will probably sell pretty well anyway, it would have sold fucking LOADS more if it was on Steam.
Not to mention that since so many people hate Origin, the piracy rate for this game will be boosted even more than it would have been otherwise.