http://www.forbes.com/sites/larrydow...ess-gradually/ Now I know what they mean 1st hand. I got a gift card for christmas, so I decided to buy NBA 2k11, as I don't like 12, and it was on sale. It took longer than normal for me to get the game, and once I did, it did not work. I called the help line, they told me to take it to the nearest store, the store had none in stock and neither did their personal warehouse, and they have no idea if any other Chicago location does. They tried to help, but eventually were like "sorry, we don't know what to do". I don't know why their system isn't integrated to every other store's so that they could possibly have them ship the game or something. Nice people, horrible system.