It's at eps 14 of 50. Some people said the same thing about Eureka 7 and Bleach as I recall. (Bleach 14 was around the time Ichigo fought the Menos, and after that everyone was like "OMFG!!Z this series iz teh bestest!!" where before many were still deciding if it was worth it. After that eps, the fanbase seemed to double or even triple.)

It just needed time to develop, which unfortunately it didn't get.