Quote:
The more familiar Samuel L. Jackson-inspired design did not appear until Nick Fury resurfaced in the 2002 series The Ultimates.
Actor Samuel L. Jackson did not originally give his consent for Marvel Comics to use his likeness in their redesign of the Fury character for The Ultimates[9], and first appeared with this revised look in The Ultimates #1, as drawn by Bryan Hitch. The similarity is even noted within the comic itself, in a scene in which the Ultimates discuss who they think should play each of them in a hypothetical movie about the team. Fury's answer for himself is "Mr. Samuel L. Jackson, of course, no discussion." It was only after seeing the redesigned Nick Fury in the first issue of The Ultimates that Samuel L. Jackson learned of the use of his likeness and contacted Marvel in order to secure the role of Nick Fury in any future Marvel movies.
They used his likeness way before they got "permission"